We mean two things when we talk about behaviour change:
- Firstly, IE Brand works with behaviour change charities to help audiences to modify their behaviour. For instance, a recycling charity that needs our help to send the right messages to help consumers change wasteful habits, or a healthcare organisation that needs to harness the power of their brand to help their audience make healthy choices.
- But sometimes in order to change external behaviours, it’s important our clients are prepared to make internal changes too. IE Brand is a challenging friend. Our work isn’t about making superficial changes, and it’s not our job to put a mask on an organisation. We’re here to take the mask away, and let audiences see brands for who they are. Sometimes that means holding a flat mirror up to our clients, in order to help them to deliver on their proposition. Behaviour change and internal engagement has long been a strength of the partnership we enjoy with our clients.